Storytelling
When storytelling, you need something to entice the listeners to stay focused, otherwise they may lose interest and leave. From the two articles, I figured the best ways are framing a subject: how you discuss something so that it seems interesting, such as “water” vs. “how your urine is recycled into water.” Having some kind of pull or twist can help too, which will keep listeners because they want to know what happens.
I could probably apply these techniques to the podcast to improve their storytelling, such as by adding news reports that tell of how dire the situation is, the US reaction, and then talk about how different countries have handled it.
Thinking about audiences
Nowaways, most media we consumy is purely digital and easy to access. Many news organizations have put up their own podcasts, which are just short clips involving the previous day’s or week’s significiant news. Videos are in the same vein: if you want to look something up, you just go on Youtube and search about it.
The spike is stuff like primetime telvision: people start watching at a particular hour because that’s when some particular show is on. The like is a way of determining how many people consumed the media, i.e. an analytical measure of how popular some content is.